Specialized was founded in 1974 by Mike Sinyard when he began importing
high-end bicycle components from Europe. By 1978, Specialized began making their own innovative products. And, with the introduction of their Stumpjumper, the first mass-produced mountain bike in 1981, Specialized became a renowned bicycle brand and rocketed forward into the technologically driven company it is today.
"Innovate or Die"
This has been Specialized's motto for over 30 years. From the original Stumpjumper that kick-started the mountain bike revolution to its ultra-light carbon road and mountain bikes of today, Specialized continues to push the technology envelope to its max. And, their innovations for cycling extend well beyond just bikes, working with doctors to create their Body Geometry fit system and components, Specialized has developed world class saddles, helmets, shoes and much more that work with your body to enhance your cycling experience to the fullest.
Whether they're winning Tour de France stages, clearing massive gap jumps or topping the podium at XC World Cups, Specialized sponsors some of the best riders ever. In fact, Specialized revolutionized the racing world by sponsoring the first-ever mountain-bike team. And, all these racers and freeriders test and provide feedback to help Specialized create the best products available.
Just like Specialized, we want your riding to be as fun and exciting as possible. Swing by our store and we'll be happy to show you all the amazing products that Specialized is bringing to life to improve both their rides and yours!
Electra for the Ride of your Life
Electra's brilliant sense of style and purpose is reflected in every bicycle they build. Since their early days they've pushed the envelope with the finest cruisers, and comfort and commuting bikes. You'll always find cutting-edge designs and the finest materials and technologies, too. Electra's beautiful rides are engineered, designed and crafted to be enjoyed, ridden and treasured.
The Best of the Old and New
In the old days cruisers were cool-looking yet heavy and best for short cruises around the neighborhood. Electra's Original Modern Cruisers are an update of the classic designs that defined American bikes in the 40's and 50's. They kept the cool style and attitude and discarded the weight and lack of maneuverability going with unique new styles, lighter materials, engineering a better frame, and then adding state-of-the-art components. So now you can love the classic look of your bike and ride comfortably for any distance enjoying your classic Electra (click image to enlarge).
And Completely Unique, Too
Electra has taken cruiser design to the next level, too. Their paint jobs are rich and unique so you stand apart. Their ingenuity doesn't stop with the paint, either. It's carried over to the accessories and components. For example, their spring-cushioned seats, flared fenders and chain guards compliment the meticulous finish. And, the whitewall tires, painted rims and sweeping handlebars add a touch of class to every bike
We're excited to carry Felt bicycles because no matter how you ride, Felt makes the ideal bike! It's no surprise when you learn more about the company.
The man behind the name, Jim Felt, made a name for himself in motocross as an ace mechanic. And, it was while supporting one of the stars of motocross that Felt built his first bicycle frame, a time trial/triathlon model. That led to Felt’s first successes in cycling and they came before he even had a name for the company.
Word of Felt's notoriously fast frame spread quickly, which led to a call from Easton Sports. Easton was relatively new to the bicycle industry and needed a product engineer for its fledgling bike program. Felt brought his cycling know-how and Easton provided a crash course in metallurgy. This partnership resulted in more victories.
Felt’s reputation as a guy who understands how to go fast was sealed. In 2001 Bill Duehring and Michael Müllmann partnered with Jim Felt to expand the prestigious name into a broad offering of road and tri bikes,
mountain bikes, and then even cruisers and commuter bikes.
Today, Felt utilizes carbon to produce one of the most aerodynamic time trial/triathlon bicycles ever created. Plus, their Equilink suspension design keeps their full-suspension bikes flying up the mountain ahead of the pack. And, with an all-star team of riders racking up victories in everything from the local cyclocross series to European road racing, Felt's awesome innovations will continue to stay one step ahead.
Felt's motto is: To design, develop, and deliver the best bicycles in the world. Period. Come into our shop and to check out some Felt bicycles and find out what that motto can do for you!
Raleigh Makes Great Bicycles for all Types of Cycling
Raleigh began building bicycles in 1887 and immediately enjoyed success at the highest levels of the sport. Today the passion for riding and great bicycles burns brighter than ever at Raleigh and you'll find an awesome line-up of children's and adult bicycles ready for everything from fun and adventure to getting in shape or even flat-out competition.
With a selection including road, mountain, cross, hybrid, comfort, cruiser, kids and even tandem bicycles we're sure we can find the ideal Raleigh for you. And you'll love the way every Raleigh features cutting-edge materials and designs ensuring the ultimate ride every time.
Raleigh Knows Women's Cycling, Too!
So much so that they have created their Women's Advisory Cycling Council with a mission of creating bicycles and accessories especially for women.
It's comprised of a group of women cyclists from a wide range of ages, heights, weights, riding styles and goals working together to make sure you enjoy bicycles that are more comfortable, efficient, aesthetically pleasing and fun for the best cycling yet (click image to enlarge).
Raleigh For Kids
Raleigh knows that some of the best experiences as a kid are on bicycles. And that more than ever, it helps to start children young to help facilitate a healthy lifestyle.
With Raleigh's excellent youth bike line-up, there's a model and price range perfect for all the future riders in your family. Raleigh's legendary quality and durability guarantee that these bikes will be passed down to the siblings for years, too.
Inspired by French bicycle design of the 50’s and 60’s we have created a bicycle that preserves the simple elegance, and pure form of that golden era but has all the benefits of modern comfort and reliability. LINUS is the utilitarian, city bike… simple and reliable but with a personality and style that makes you feel like you’re in an old French movie… you’re floating a little from the wine you drank at lunch… maybe instead of going back to the office you’ll take a nap under a tree, go for a swim in the sea or drop by your lover’s house…
In most urban cultures bicycles are viewed as legitimate transportation and not merely recreation, but sadly this idea never really caught on in the US. We take numerous little journeys, under 5 miles, as part of our everyday life…. to the store, the pub, to work, etc. Besides the obvious joy of riding a bicycle, these small bicycle trips reduce carbon emissions, congestion, noise pollution, and make for a happier, city experience.
That’s LINUS… a simple, affordable, elegant bike for riding around and doing stuff.
Nirve creates bicycles that turn heads wherever you pedal and they include so many features that you just might reconsider that whole point A to point B thing. These beautiful amalgams of art and function boast cutting-edge, stylish graphics and utilitarian features that make sure you'll never tire of riding your bike.
Nirve hires only the best designers and collaborates with some of the world's most renowned artists to guarantee that you have the best looking and most chic bike around.
Such luminaries as Paul Frank, legendary surfer Robert August, artist Drew Brophy and international sensation Hello Kitty have paired with Nirve to keep their models looking fresh year after year!
Welcome to Phat Cycles, a place where style, comfort and sophistication are redefined in thoroughly modern beach cruisers with cutting-edge frames and components. A place where you'll see one-of-a-kind designs resulting in more comfort and fun on every ride, and the hottest colors and eye-popping graphics available anywhere.
Phat Cycles utilizes an ingenious pedal-forward design that puts you in a more natural riding position and makes it easy to place both feet flat on the ground whenever you want. They also set all their bikes up with plush, super comfy seats, wide handlebars that sweep back chopper-style for easy reaching and control, and fat balloon tires that float over the bumps for a wonderfully smooth ride on all surfaces.
Cruise the boardwalk, idle around the neighborhood, roll effortlessly along bike paths, or commute to work in high style, your Phat Cycles bicycle is made to be ridden and ridden some more. There are a wide variety of frame designs, men's and women's models and even stretch versions available.